Many people make mistakes when organizing their virtual summit. The positive is that you don’t have to make those same mistakes they’ve already been done for you!
Let’s go through some of the most popular mistakes people make when hosting their virtual summit and how we can avoid them.
Avoid using the wrong platform for your virtual summit
Many people have made this error in the past. Often the most expensive software platform on the market isn’t necessarily the best. There are also so many options out there; it can become overwhelming on which platform to choose.
Therefore, identify your purpose first and create a detailed list with pros and cons. Check through the features of these platforms thoroughly. Since you have expectations, cancel out platforms that do not meet your criteria.
Often these types of platforms allow a one-week to a 30-day trial, so utilize it. Get yourself familiar with the features and see what is most user-friendly for you.
Keep sessions short and sharp
People get bored quickly. It doesn’t matter if a conversation is insightful and engaging; there’s usually a breaking point. Don’t let your sessions go for too long.
For best results, you can limit your sessions to 20-30 minutes each. If you think you have limited time with your speaker, you can provide post-resources for your attendees.
Also, put intermittent breaks between them and give some form of entertainment for your audience.
Stay away from repetitive pitches
We understand that the focus of launching a virtual summit is to increase your email list, generate revenue with your all-access pass and potentially promote your product or service. However, don’t be tempted to rinse your pitch. People are attending your virtual summit to gain knowledge, learn about your topic, and listen to experts, not to be ‘sold’ to.
In saying that, it’s ok to talk about your service and/or product but keep it light.
Don’t wait until last minute
You need at least 90 days to prepare for your virtual summit. Plan your time with clear steps and action points. Keep things in labeled electronic files so that you can find information quickly.
Keep a spreadsheet of guest speaker communication rather than relying on sorting back through old emails. Another great option is hiring a virtual assistant to help with administrative tasks. It can free your time up to work on other things and keep you super organized.